Media Centre
A local perspective on various PR topics.
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Internal Communications: Harnessing the Power of Public Relations in Crisis
Effective internal communication during crises builds trust, ensures transparency, consistency, and reduces confusion, strengthening organizational resilience and growth.
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Selected interviews
Showcasing the importance of PR in the region
Head of Communications Reem Masswadeh - Expo2020
Our Head of Communications Reem Masswadeh was invited to Expo 2020 to share her insights on PR and digital communication, the impact of the global event, and the influence of regional women entrepreneurs on the industry
Alastair McCapra, chief executive of the Chartered Institute of Public Relations
Alastair McCapra, chief executive of the Chartered Institute of Public Relations, shares his aspirations for regional communications and underpins the importance and relevance of the CIPR qualifications that The PR Academy MENA offers.