Native-format articles, infographics and videos distributed to highly relevant audiences through programmatic buying and DMP-driven targeting — so your message reaches the right people, at the right moment.
What Is Programmatic PR
Traditional PR earns coverage. Programmatic PR guarantees your content reaches defined audiences — regardless of whether a journalist picks up the story. We create editorial-quality content and distribute it programmatically across premium publishing environments, reaching the exact segments that matter to your brand.
The result: measurable reach, controlled narrative, and content that works alongside your earned media — not instead of it.
Talk to us about Programmatic PRGuaranteed reach
Your content appears in front of defined audiences — not waiting for editorial pick-up.
Native format
Articles, visuals and video that read like editorial — not advertising.
Data-driven targeting
DMP audiences, contextual signals and behavioural data — precise, not broad.
What We Deliver
Six content formats and targeting capabilities that work together to guarantee your narrative reaches the audiences that drive your business.
Long-form and short-form editorial content published in brand voice — placed programmatically across relevant media environments.
Visual content designed for high shareability and SEO value — built around your key messages and data points.
Short-form and mid-length videos produced for programmatic placement — optimised for completion rate and brand recall.
Audience segments built from first and third-party data — so your content reaches the right people, not just the most people.
Content structured for search — keyword-mapped, internally linked and distributed through authority publications to compound over time.
Clear dashboards covering reach, engagement, share of voice and conversion — tied back to business objectives, not vanity metrics.
How It Works
We map your target personas and build DMP segments that match them precisely.
Our editorial team produces native-format content aligned to your brand narrative.
Content is placed across premium publishers and digital environments through automated buying.
Live dashboards, performance review and continuous optimisation throughout the campaign.